The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) Review

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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) ReviewExhibit 1-3 on page 9 of this new edition identifies three guiding principles of strategic pricing: (1) it must be value-based, which puts customers' perceptions at the heart of the process; (2) it must be profit-driven, a vital element for any business; and (3) it must be proactive--meaning marketers should not simply react to competitors' pricing moves.
As simple as this may sound, it's actually tricky to accomplish all three unless you follow the principles in this compact but detailed text.
If you need to know how to calculate breakeven sales volumes, cost factors, and channel pricing, this is the book for you. Exhibit 7-1 (on page 126) is particularly helpful for determining how to manage the price-setting process. I recommend this text for any executive who wants to avoid the "throw a dart" method of pricing.The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) Overview

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